Reach vs LoopCV: apply loops or tailored applications?
LoopCV is one of the oldest tools in this category, founded in 2019, and it still has the clearest idea of what it is: you define a loop, it applies on a schedule, it emails you the log. Reach is newer and slower on purpose: it scores each posting against your actual constraints, writes a resume and cover letter for that specific job, and shows you the application before it goes. This comparison is written by the Reach team, so we have kept the LoopCV facts checkable and said plainly where LoopCV is the better buy. LoopCV details are as of September 2026 and prices vary by region, so check loopcv.pro for your own numbers.
What both tools do
Both find jobs on their own and send applications for you, both offer a mode where you approve each one and a mode where you do not, and both are cloud services with an optional Chrome extension.
LoopCV works through saved loops. A loop is a job title, a location, a work model and a CV; it scans job boards daily and applies to what matches. The board count is stated as 20 on one page and 30 or more on another, plus company career pages, and reviewers name LinkedIn, Indeed and Glassdoor among them. There are three modes: full auto-apply with no review, one click semi-automated where you approve each application, and the extension for logged in flows such as LinkedIn Easy Apply. When a posting has no application form, LoopCV can send an automated cold email to a recruiter instead. Tailoring is limited: the same CV goes to most matches, with A/B testing between CV versions rather than per job rewriting. Its site says it is used by more than 50,000 job seekers and claims 61 percent of users get an interview within ten days, a self reported figure.
Reach has no concept of a loop. It sweeps job boards, company career pages and ATS boards across ten ATS families continuously, and scores every posting against each of your personas, which are career tracks rather than search strings; you can run up to eight. Before any model reads a posting, deterministic gates remove what you cannot take: location eligibility, salary floor, seniority, work type, schedule, direct employer versus agency, and companies on your blacklist. Every application that survives gets its own resume and cover letter written from your real history and checked against that history for invented claims. Reach applies at the employer's own site or ATS and never automates LinkedIn, Indeed or Glassdoor.
The core difference in one table
| LoopCV | Reach | |
|---|---|---|
| What you configure | Loops: title, location, work model, CV | Personas plus hard gates on pay, level, location eligibility, work type and employer type |
| Documents | Mostly the same CV per match, with A/B testing between versions; AI screening answers on Premium | A resume and cover letter written for each application, grounded in your history, editable before it ships |
| Where it applies | Job boards including LinkedIn, Indeed and Glassdoor, plus career pages, plus cold emails to recruiters | Employer sites and ATS only; no cold emailing, no LinkedIn or Indeed automation |
| Volume | 10 a month free, 100 on Standard, 300 on Premium | 3 a day free, 10 a day on Basic, unlimited on Pro, under a cap you choose |
| Review | Full auto, or one click approval per job | Review mode by default; auto-apply is opt in per persona |
| Replies | Your own inbox | A private apply address per user, so confirmations, rejections and recruiter replies land inside Reach |
Where Reach wins
Per application documents. This is the biggest gap. LoopCV sends largely the same CV everywhere and tests versions against each other. Reach writes a resume and cover letter per posting from your real history, checks them for claims you never made, and lets you edit both. If your complaint about auto-apply is that the applications read as mass mail, that is the difference.
Gates before volume. A loop defined as a title and a location will match postings closed to your country, paying below your floor, or reposted by a staffing agency. Reach removes those before they can become an application, which is why its sent counts are lower.
It knows what happened. Reviewers report a gap between the jobs LoopCV matched and the applications it actually sent. Reach runs its own apply email address per user, which means it can complete portals that require an account plus an emailed verification code, and it can see the confirmation, the rejection or the recruiter reply. Real outcomes, not submitted counts. An interview invitation in that inbox triggers a stage specific prep briefing, exportable to email or PDF.
No cold emails. LoopCV will email recruiters when a posting has no form. Reviewers report those emails reaching people about roles that were never open. Reach does not do it, because one badly aimed message to a hiring manager costs more than the application was worth.
Price. Reach Pro is $15 a month with unlimited applications. LoopCV Premium is $59.99 a month for 300.
Where LoopCV wins
It is not US centric. LoopCV is based in Thessaloniki and works across Europe and beyond. Reach's inventory leans heavily American, and a job seeker outside the US will notice.
LinkedIn Easy Apply. LoopCV's extension handles logged in flows, Easy Apply included. Reach does not touch Easy Apply at all. LoopCV's own guide is candid that browser automation against LinkedIn or Indeed terms can flag your account, and names signals such as exceeding roughly 50 Easy Apply submissions a day, so this is a capability with a cost attached. But if your industry hires through Easy Apply, having the capability matters.
Seven years of track record. LoopCV has been running since 2019 and secondary sources put its Trustpilot score around 4 out of 5 on roughly 120 to 130 reviews, with praise for easy setup and responsive support. Reach was founded in 2026, has a small user base and no third party ratings at all. If you want a tool other people have already stress tested, that is LoopCV.
A hands off service tier. The Done For You plan adds a weekly advisory call. Reach has no managed or coached tier.
A clearly stated refund window. LoopCV refunds within 7 days of purchase if you have used under 10 percent of your quota.
Pricing
LoopCV prices below are the site's US dollar figures; some regions see euro prices roughly half these, so confirm your own before buying.
| LoopCV | Reach | |
|---|---|---|
| Free | Basic Looper: 10 applications or emails a month, 1 job title, 3 boards | $0 forever: unlimited matches, 3 auto-applies a day, 5 tailored packages a month, no card |
| Entry paid | Standard Looper $19.99 a month, or $16 a month billed quarterly: 100 applications a month, 20 boards | Basic $7.50 a month, 25 percent off the $10 list: 10 auto-applies a day, 60 packages a month |
| Higher tier | Premium Looper $59.99 a month, or $44.99 quarterly: 300 a month plus AI screening answers | Pro $15 a month: unlimited applies and packages, priority queue on new postings, Resume Studio |
| Managed or one time | Done For You $89.99 a month, or $67.49 quarterly: 300 plus a weekly advisory call | Until You Land, $35 once: up to 6 months of Pro, automatic refund if you get zero apply ready matches in the first 14 days |
| Refunds | 7 days from purchase if under 10 percent of the quota is used | Month to month, cancel anytime, plus the Until You Land guarantee |
Reach also pays for referrals in plan time rather than cash: a friend who joins gets two free weeks of Basic, and you get a free week.
What Reach gets wrong
Inventory is US centric. The company is young, with a small user base and no independent reviews. Auto-apply volume is capped on purpose, so anyone who wants 1,000 applications a month should buy a volume tool instead. There is no LinkedIn Easy Apply support and no cold emailing. Complicated employer portals sometimes park in a needs attention queue for you to finish by hand, which is real friction if you wanted to never look. Interview support is written briefings, not practice sessions, and there is no native mobile app, only an installable web app.
Which one to pick
- You are job hunting outside the United States: LoopCV. Reach's coverage will frustrate you.
- Your field hires through LinkedIn Easy Apply: LoopCV, with its own warnings about daily limits taken seriously.
- No callbacks, and you suspect the applications read as generic: Reach. Per job documents are the fix.
- You want volume above all: LoopCV Premium at 300 a month, or a dedicated volume bot.
- You want to know which applications turned into replies: Reach, because the replies come back where the tool can read them.
- You want a track record before you pay: LoopCV today. Ask us again in a year.
- You want to test free, properly: Reach's free tier is permanent, takes no card and includes unlimited matches; LoopCV's free tier is 10 applications a month on one job title.
Before either one starts sending, fix the document they will both work from: our free resume checker takes about a minute, and a weak base resume undermines both tools equally.